CYLNDR India Creates Stirring Advertising Campaign for Rollick Ice Cream Ahead of Durga Puja

CYLNDR India, known for its end-to-end production capabilities, managed the entire campaign from initial concept to final delivery through their state-of-the-art Mumbai studio. This comprehensive approach included conceptualization, scripting, pre-production, production, post-production, and a lifestyle photo shoot for the print campaign. The setting, an aesthetically designed Bengali home, captures the essence of Durga Puja with its wooden decor and traditional props, featuring a youthful Bengali-speaking cast embodying the vibrancy of pandal hopping. 

Amit Paul, Head of Brand Marketing at Rollick Ice Cream, expressed his enthusiasm for the campaign, stating, “The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. CYLNDR India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective.”

Albin Jaison, the director behind the campaign, added, “Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at CYLNDR India, from initial concept to final product.”

Meera Ghare, Business Head at CYLNDR India, commented, “We are honoured to have taken on full creative and production responsibilities for this campaign with Rollick, building on our past successful collaborations. At CYLNDR India, we invested our utmost efforts across all aspects of the project—from casting to production—to deliver cutting-edge films that align with the brand’s ethos. We are grateful to Prestige Ice Creams for entrusting us with this opportunity and eagerly anticipate future collaborations that continue to drive innovative and impactful results.”

The #jomejabe campaign will be launched in East India, targeting key markets. It will be amplified across television, digital platforms, print, outdoor media, OTT channels, social media, and retail touchpoints, ensuring broad reach during Durga Puja and beyond.

CYLNDR India is renowned for its ability to deliver end-to-end content solutions for brands across various platforms and mediums. With this campaign, they have once again demonstrated their expertise in creating impactful, high-quality content that connects with audiences.

CYLNDR India – Creative. Production. New-Age Content   

About CYLNDR India

CYLNDR India empowers brands with creative, production, and new-age content for their present and future communication goals. As a versatile powerhouse for Brands, Content Creators, and Advertisers, it operates across platforms, mediums, and agencies. CYLNDR offers end-to-end production, post-production, and new-age content for the virtual world and Web 3.0. Additionally, it caters to Live and Social commerce services for D2C brands. CYLNDR India also provides state-of-the-art production studios with in-house online and offline editing. With a global footprint, CYLNDR collaborates with clients worldwide, featuring regional Center of Excellence. At CYLNDR, we define it as Connected Production, where we are linked through data and technology, united by dynamic working, and connected through a global network.

CYLNDR is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide Inc.

For more information, visit: www.cylndr.in